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StorageBlue Releases ‘Too Much Junk’ Self-Storage Music Video with Betty Idol
StorageBlue operates five self-storage facilities in New Jersey

April 21, 2021: StorageBlue LLC, released a music video this week on various streaming platforms featuring recording artist and reality star Betty Idol. The music video is the first production from the company’s new Entertainment Division, StorageBlue Music, which launched earlier this year.

The new music video focuses on merging lifestyle and pop culture with the StorageBlue brand, with the goal of introducing an innovative way to promote the self-storage industry, according to the source. The project assembled a 40-member team to execute the vision from StorageBlue Founder Alan Mruvka, who produced the video with music industry veteran Debra Baum. The video was filmed in Miami and directed and choreographed by Cultura, who’s known for her work with Maluma, a singer, songwriter, rapper and actor.

With the creation of ‘Too Much Junk’ for StorageBlue, we are taking the first step in disrupting advertising as we know it, simultaneously executing all these missions in a unique and excitable way. This campaign is just the beginning of what’s to come under StorageBlue’s Entertainment Division.” Mruvka said.

‘Too Much Junk’ music video is also available on StorageBlue’s YouTube channel. StorageBlue Founder Alan Mruvka started E! Entertainment Television and has produced feature films and television series.

StorageBlue operates facilities in Garfield, Hoboken, Jersey City, Newark and Union City. Other than self-storage, it offers U-Haul truck rentals, moving supplies and a valet-style storage service called StorageBlue Now, which launched in 2016.